The one year anniversary of when Snap Inc. released their camera glasses, The Spectacles, just passed and tech blogs like TechCrunch are already calling them a failure. Whether they flopped or not, as a mobile developer I was still pleased with their approach on UI/UX which in my opinion Snapchat always seems to get right.
…only 0.08% of Snapchat’s users bought its camera sunglasses… -TechCrunch
Ok sure those are gaudy numbers but I think they succeeded in other ways despite not achieving mass adoption. First, since the Summer ’17 IPO of Snap Inc. started calling itself a camera company but had yet to launch an actual camera, well now they have. Secondly, they proved they hadn’t lost the will to try to outinnovate Facebook. To me this is huge because in the Wild Wild West of the software industry, you can’t really patent an app idea per se, only it’s proprietary implementation. So that means any feature (cough cough Stories) that Snapchat releases, Facebook or Instagram can outright copy it without any legal ramifications.
How They Work
I’d say the Spectacles are pretty intuitive. After turning on your phone’s bluetooth you pair them with your Snapchat by pressing a button on the frames and snapping a snapcode (QR code) shown in the Snapchat app. Once they’re paired, you simply press the button on the frames to record 10 second snaps. Your Spectacle snaps can be uploaded to your Snapchat in standard definition via bluetooth but for high definition video you’ll need to connect to them via Wi-Fi.